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Caitlyn Jenner Halloween costume stirs outrage
Social media users heavily criticized the offering, though a few stores still carry the product and Spirit Halloween’s senior director of marketing defended the choice.
Summer isn’t over yet, but that’s not stopping some Halloween companies from capturing headlines with questionable costumes.
A number of those companies have seen negative backlash for offering Caitlyn Jenner costumes. One $75 getup includes a bodysuit with a padded top like the one Jenner wore on the cover of Vanity Fair, along with a “Call Me Caitlyn” sash.
Here’s the full description for the costume:
Included are a white padded top and matching shorts as well as a brunette wig so that you can dress as the softer side of the popular Olympian…You probably won’t break any Twitter records when you wear this outfit like Caitlyn did when she first made her account, but you’ll be sure to get a few laughs out of your friends and the other guests at the get together.
The Twitter furor was pretty harsh:
— Marni Panas (@marnipanas) August 25, 2015
The struggle that Caitlyn Jenner has to face isn’t a Halloween costume. Whoever made this is a shitty person. pic.twitter.com/dlwP4LJraw
— RXB SPXXRS (@Sonickid1234) August 13, 2015
If i see anyone in a “Caitlyn Jenner costume” this halloween.. my momma better hold me back..
— steven (@deathofadisco) August 21, 2015
— l u k e o n e i l (@lukeoneil47) August 25, 2015
There is now Caitlyn Jenner costume for men Trans women are not men in costumes and it’s not the same as drag HOW is that even allowed?
— Steff and Chloe (@SteffandChloe) August 25, 2015
Caitlyn Jenner Halloween costumes are disgusting. Trans people are not a costume for you to laugh at. pic.twitter.com/AumLLeM41U
— anna (@nutellaANDpizza) August 25, 2015
What makes it even worse is that Spirit Halloween’s senior director of marketing, Lisa Barr, attempted to defend the costume with her remarks to MSNBC:
At Spirit Halloween, we create a wide range of costumes that are often based upon celebrities, public figures, heroes and superheroes. We feel that Caitlyn Jenner is all of the above and that she should be celebrated. The Caitlyn Jenner costume reflects just that.
Jenner herself has yet to respond to the costume or the criticism surrounding it.
Wed, 26 Aug 2015 19:30:37 GMT
Station, officials issue updates after journalists’ shooting
In the aftermath of the fatal shooting of a Virginia reporter and camera operator, social media became the go-to source of information. (Update)
A gunman fatally shot Roanoke, Virginia-area TV station WDBJ reporter Alison Parker and camera operator Adam Ward on the air Wednesday morning.
According to Gov. Terry McAuliffe, the gunman was a former employee of the station. Later reports identified the suspect as Vester Lee Flanagan, who reported at the station under the name Bryce Williams. Apparently Williams was tweeting videos of the shooting to his Twitter account Wednesday morning. His account was quickly suspended.
According to a report from local station WHSV, Flanagan shot himself:
— WHSVnews (@WHSVnews) August 26, 2015
Earlier, McAuliffe also tweeted this message:
Heartbroken over senseless murders today in Smith Mountain Lake. State Police on scene working w/ local law agencies to capture suspect.
— Terry McAuliffe (@GovernorVA) August 26, 2015
The station issued a series of tweets as the morning progressed, from this one, just after the shooting took place:
We are trying to figure out what just happened — thank you all for your concern and kind words.
— WDBJ7 (@WDBJ7) August 26, 2015
To this confirmation a few hours later:
It is with extreme sadness that we report WDBJ7’s Alison Parker and Adam Ward were killed in an attack this morning. http://t.co/oC9s4vLJXV
— WDBJ7 (@WDBJ7) August 26, 2015
And a memorial:
We love you, Alison and Adam. pic.twitter.com/hLSzQi06XE
— WDBJ7 (@WDBJ7) August 26, 2015
The woman the duo were interviewing, Vicki Gardner of the Smith Mountain Lake Chamber of Commerce, was also shot and was undergoing treatment.
//platform.twitter.com/widgets.js UPDATE: At a press conference at 2 p.m. local time, Franklin County Sheriff Bill Overton confirmed that Flanagan died of a self-inflicted gunshot wound. Flanagan had been taken to a local hospital.
He also said that Flanagan had sent a “multi-page fax” to a national news organization about the shooting.
He added of the shooting being on live television:
“It has really stopped me in my tracks. Like many viewers, I was watching.”
Wed, 26 Aug 2015 18:00:20 GMT
3 reasons why PR is everything in brand management
PR has never been just media relations. Now, in the era of content marketing and social media, it’s much, much more.
PR can no longer be relegated to traditional media relations. It has never been just that. Now more than ever before, organizations are realizing that successful consumer experience depends on deploying PR to create, manage and refresh their ever-present online brands.
Here are three reasons why:
1. More than any other discipline, PR knows how to “content” effectively.
As Shift Communications’ Christopher Penn recently noted, “Content marketing is the darling … and continues to be the dominant form of marketing.” While few would argue this, it really means marketing has taken a giant leap toward defining itself as a subset of public relations. Let’s take a look at Joe Pulizzi’s own definition of “content marketing.”
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
The PR world should thank Joe, because in a few short years he has done what our profession has struggled for decades to do: Define a sizable chunk of what PR is about. Substitute the words “strategic marketing” with “public relations” in Joe’s definition and you’ve more accurately defined authentic content marketing.
Nobody does content better than a PR professional. PR has always been about testing the audience waters (researching, listening) before expertly crafting and packaging stories designed to inform, persuade and solicit reaction. It’s two-way. It’s conversational. It’s meeting audiences where they are. Most of all, it’s overdue recognition that no one likes to be “sold,” that consumers can see through thinly veiled sales pitches, and that real value is created when brands form genuine, authentic relationships with all the audiences vital to their success. That’s because, unlike marketing and advertising, PR has always been sensitive to the fact that true communication takes place only when parties have a genuine interest in each other.
So, when executed properly, content marketing puts the PR profession in its rightful place at the top of the brand management food chain.
2. PR knows best how to navigate the crowded, evolving world of online influence.
Traditional media relations in the “earned” space, the place where most organizations still conveniently pigeonhole public relations, is no longer enough to effectively manage your brand. Consumers are now responsible for the content they expose themselves to, both relevant and irrelevant, more than ever before in mankind’s history. It’s now been five years since Google’s Eric Schmidt observed, “Every two days we create as much information as we did from the dawn of civilization up until 2003.” Jeff Bullas points out there are now more than three billion active Internet users. Those are stunning facts about how easy it has become to generate content today.
But what about content quality? Quality is defined by the eye of the ever-powerful consumer, one that now can pick and choose from a fragmented media world which information sources to follow and set as personal feeds, and in which conversations to participate. Again, enter the importance of the PR discipline.
Since the Internet doesn’t sleep, brands must now continually maintain updated, relevant information value through their owned platforms, and engage as equal, interested participants in shared ones.
With decades of experience under its belt in traditional media, the PR profession is best equipped to help brands navigate the evolving digital world of consumer influence. The channels are different, yet the rules of effective engagement are the same: seeking to understand other viewpoints, providing relevant observations on conversational topics, and building trust through authentic participation in those conversations, all to earn a reputation of genuine value. Our firm offers social media guidance to make this a reality.
Only through a PR approach, one that understands effective communication is a two-way street, can brands elevate their standing as a trusted source of information with the consumers’ best experience at heart.
3. No other discipline simultaneously promotes and protects brands and reputations.
PR is an authentic, relationship-based discipline. It’s why my favorite definition of PR—doing the right thing, then making sure the right people know about it at the right time—makes sense. Warren Buffett’s famous quote about reputation, “20 years to build, 5 minutes to ruin,” should be updated from 5 minutes to 5 seconds in the age of Twitter and social platforms. With more than 500 million Tweets per day, not a nanosecond passes without a public comment on a subject, many of which influence brand perceptions.
Is your organization usingPR effectively? The PR discipline is the organization’s conscience and compass to ensure it is doing the right things, and when it is not, making the immediate, transparent course corrections to protect the brand’s character for the long haul.
PR can no longer be pigeonholed as the traditional media relations department. It’s the discipline that knows best how to content, how to navigate a new media world, and how to protect the most precious asset any organization has – its reputation. Yes, when it comes to brand management, PR is everything.
Bryan Haviland is president at FrazierHeiby Public Relations. A version of this article originally appeared on LinkedIn.
Wed, 26 Aug 2015 16:00:37 GMT
Should Subway have ever used Jared as its star spokesman?
In hindsight, it’s easy to question whether the sandwich chain should have ever tied its brand so closely to one person, who could and did become tarnished.
The story of how Jared Fogle came to be the face of Subway is a fascinating one.
According to Chip and Dan Heath’s superb “Made to Stick,” Jared’s path to becoming a sandwich pitchman began almost 16 years ago when a former dorm-mate of Jared’s wrote an article for the Indiana Daily Student.
A reporter at Men’s Health magazine, who was writing an article called “Crazy Diets That Work,” happened to see the Indiana Daily article about Jared, and he included a blurb about a “Subway sandwich diet.”
As the Heath brothers tell it, a Subway franchisee saw that blurb and “tracked down the creative director at Subway’s Chicago ad agency.” Subway’s marketing director turned down the Jared pitch as an advertising campaign, but the ad agency persisted and took a circuitous path to getting Jared on the air. His first ad appeared on January 1, 2000.
Since then, Jared has starred in more than 300 commercials for the company, becoming (by far) its most familiar face.
In light of his admission to having sex with minors and taking part in child pornography, many communications and marketing professionals are questioning the wisdom of putting a multi-billion dollar brand identity into the hands of one person. After all, there’s a reason why McDonald’s and Burger King use fictional characters instead of real people as their brand mascots.
I also questioned the wisdom of the Jared campaign upon hearing about his admission. However, as I thought more about it, two things kept occurring to me and changed my view.
1. Few people will blame Subway.
Unless evidence emerges that Subway in some way knew about Jared’s interest in child porn but failed to act (which Subway has denied), I find it hard to believe that its customers are going to blame the company for his illegal acts. It seems rather obvious that Subway’s ads were intended to highlight its low-calorie eating options, not condone child pornography.
The victims of greatest concern are Jared’s underage targets, of course, but Subway may also be seen as a victim in this incident, as it appears they were blindsided by the horrific acts of its brand face.
2. Subway made a windfall on the Jared campaign.
A 2013 USA Today article shows just how profitable Jared was to the company:
Subway’s growth has exploded during Fogle’s 15 years with the privately held company that does not publicly disclose or discuss its income or revenue. Subway more than tripled its U.S. sales to $11.5 billion in 2011, from about $3.1 billion in 1998, the year before Fogle started with them, estimates Nation’s Restaurant News. Subway now has more than 38,000 stores in 100 countries, and has more locations in the U.S. and globally than McDonald’s.
Fogle has become a mini-empire, starring in more than 300 Subway TV commercials…
“Subway generated the perception that it’s a healthy place to eat through Jared, and it stuck,” says restaurant researcher Malcolm Knapp. “That’s a very powerful tool. You don’t hear people saying that they can eat healthy at McDonald’s.”
Considering those two points, the answer to the question of whether Subway was right to have taken the risk on a previously unknown spokesperson seems clear: Yes.
After all, the Fogle embarrassment is unlikely to take billions off of the brand’s value. Nor will it erase the indelible (if questionable) perception Subway has created of the healthfulness of its food. Therefore, Jared was worth the risk—the benefits vastly outweighed the downsides for Subway in this case—even if its relationship with Jared didn’t end the way the company hoped.
Brad Phillips is author of “The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.” He is also the president of Phillips Media Relations, a media and presentation training firm, and blogs at Mr. Media Training, where a version of this article originally appeared.
Wed, 26 Aug 2015 13:59:39 GMT
Trump turns even more combative with reporters
After run-ins with Univision’s Jorge Ramos and Fox News’ Megyn Kelly Tuesday, the presidential candidate simply said, ‘They’re not nice people.’
Following confrontations with a highly respected Spanish-language news anchor and a longtime Fox News personality, Donald Trump is seemingly turning his back on journalists.
Just before a rally in Dubuque, Iowa, Trump took questions during a quick press conference. Univision anchor Jorge Ramos stood up and began asking questions about immigration. Trump answered him by saying: “Excuse me. Sit down. You weren’t called. Sit down. Sit down. You haven’t been called. Go back to Univision.”
Security guards came over and escorted Ramos out of the conference.
Here’s a video of what happened:
Trump said his refusal to take Ramos’ questions was because he was “out of order,” and said he’d be fine with allowing the anchor back in. Later, Ramos did return and had an exchange with Trump about his plan to build a wall on the border of the United States and Mexico and deporting undocumented immigrants.
Ramos later told ABC News that he believes it is his responsibility to “denounce” the “dangerous words and extreme behavior of Donald Trump.” Isaac Lee, president of news and digital for Univision, said he wants Trump to sit down for an “in-depth interview” with Ramos.
When Trump launched his campaign in June, he said of Mexican immigrants: “They’re bringing drugs. They’re bringing crime. They’re rapists.” Those statements lost him business connections with NBC and Macy’s, among others.
Also this week, the war of words between Trump and Fox News personality Megyn Kelly flared up again.
It started with a stream of Monday night tweets from Trump criticizing the host for her performance on that night’s “Kelly File.”
I liked The Kelly File much better without @megynkelly. Perhaps she could take another eleven day unscheduled vacation!
— Donald J. Trump (@realDonaldTrump) August 25, 2015
Trump also retweeted comments calling Kelly a “bimbo.”
Fox News Chairman Roger Ailes issued a statement Tuesday calling Trump’s comments “unacceptable” and “disturbing.” Ailes wrote:
Donald Trump rarely apologizes, although in this case, he should. We have never been deterred by politicians or anyone else attacking us for doing our job, much less allowed ourselves to be bullied by anyone, and we’re certainly not going to start now.
Trump’s troubles with Kelly started during the first Republican presidential debate, over questions about his past comments on women. Both parties refused to apologize.
According to Mashable, Trump wrapped up Tuesday with what writer Juana Summers called a “broadside on the media,” quoting the GOP front-runner as saying reporters simply “aren’t nice people.”
“They don’t care about me. They don’t care about you. They care about ratings,” he said.
Wed, 26 Aug 2015 13:58:36 GMT
Searchable tweets, Facebook GIFs and the rise of social apps
Your tweets now show up on Google, and brand managers may soon have access to GIFs on brand pages.
Not only will tweeting increase your exposure and influence on Twitter, it can also help your overall Internet presence.
Last week, Google announced that public tweets now show up on search results via desktop and its mobile apps.
Though the news is great for communications pros using the micro-blogging platform, Twitter is still struggling to please investors, not to mention the Securities and Exchange Commission.
According to Advertising Age, the SEC asked Twitter to explain why it stopped reporting several metrics, including timeline views and the number of advertisers or revenue made per advertiser on the platform.
Twitter responded that it is instead using changes in advertising engagements and cost per each engagement, and it said it doesn’t track business by reporting the revenue per advertiser.
The SEC completed its investigation, but Twitter executives are still struggling to expand the platform’s user base, as well as lengthening user time spent on it.
Are GIFs coming to Facebook brand pages?
Facebook recently announced that it’s testing GIFs on a few brand pages, including Wendy’s and Kuat (Coca-Cola’s Brazilian brand.) In May, GIFs came to Facebook profiles.
If the experiment goes well, Facebook will roll out the option to additional brand managers. But social media pros, beware: Not all users will take kindly to this invasion on their news feeds, even though visual content is a growing trend.
TechCrunch senior writer Josh Constine shared the following opinion:
If Facebook’s smart, it will take a very aggressive approach to how the News Feed treats these posts in order to preserve the user experience. If they receive even a little negative feedback for being spam or being hidden, they should get banished from the feed.
GIFs are the visual equivalent of shouting. You have to really care about the message or you’d prefer they just shut up.
Facebook’s popular, but users flock to apps
Whether or not the GIF experiment will pan out, Facebook will face competition from other social media platforms, especially new and growing social media apps.
A Pew Research Center study revealed that 36 percent of smartphone owners use messaging apps such as Kik and WhatsApp. Almost half of American smartphone users ages 18 to 29 use them.
The number of people using Pinterest and Instagram has doubled since 2012, and they’re logging in regularly. The survey revealed that 59 percent of Instagram users visited the platform every day, and 27 percent of Pinterest users logged in daily.
Even though Facebook’s growth seems to have plateaued, it’s still the most popular social media site. Pew Research Center reports that 62 percent of American adults use the social network, with 70 percent of those users visiting the platform daily. More than 40 percent are on Facebook several times a day.
Wed, 26 Aug 2015 13:57:47 GMT
Is Chipotle’s big hiring day a smart PR stunt?
The restaurant chain hopes to hire 4,000 new employees during its debut career event.
Chipotle is planning its first National Career Day on Sept. 9, during which it plans to hire 4,000 new employees.
The company faces increasing competition for employees as minimum wages rise around the country. A high-profile mass hiring like this could help the company bring awareness to its benefits.
CNN Money explains:
The new hires will be in entry-level positions that earn an average hourly pay of $10 an hour and get a 401(K). Chipotle also began offering all staff access to paid vacations and tuition reimbursements in July.
In a bid to lure applicants, Chipotle (CMG) is advertising opportunities to move up at Chipotle. About 95% of its managers are promoted from within the company, and 10,000 entry-level workers were promoted to management positions over the past year.
A company spokesperson said that the average journey from entry-level to general manager takes about 20 months. General managers make an average of $67,000 per year.
The hiring push follows in Starbucks’ wake. The coffee chain is working with a host of partners in its “100,000 opportunities initiative,” which aims to employ 100,000 workers between the ages of 16 and 24 by 2018.
What do you think of the brand’s PR stunt, PR Daily readers?
Wed, 26 Aug 2015 13:56:59 GMT
5 reasons media relations is not dead
Coverage on traditional media remains the most powerful way to influence consumer purchasing and business outcomes. Cultivating a rapport with journalists is still smart.
Trends such as brand journalism, content marketing and social media are more present than ever in PR plans.
This shift has some communicators questioning the need for traditional media relations and earned media coverage. Here are five reasons why you should take an integrated approach to PR and not ditch the pitch.
1. Earned media is still king. Promotional efforts waged without advertising—also known as earned media—still reign as the top consumer influencer. A new survey from Ogilvy PR suggests that traditional media coverage remains the most powerful method to influence business outcomes and purchasing decisions.
2. News coverage amplifies brand journalism. Companies that produce content marketing and brand journalism are missing out if they don’t take advantage of earned media distribution of their content. In addition to publishing stories on your own brand journalism website, pitching and distributing your news to reporters can amplify your message. If your content is appropriate for journalists and bloggers, be sure to have an outreach process. This can mean rewriting and taking a different approach to content for professional news organizations, which will pay off when coverage comes rolling in.
3. It’s cost effective. Earned media coverage isn’t free; ideas, time and pitching come at a price. However, it can be an efficient and affordable way to gain brand visibility. A media relations pro can create and pitch a story that gets coverage for a fraction of the cost of advertising.
4. Media exposure makes you an instant expert. High-quality earned media exposure can quickly boost a brand’s credibility. Identify your company’s key areas of expertise, then monitor the news for opportunities to present a fresh angle that connects to your product or service. When a journalist seeks an expert, be the first to pitch your organization, positioning your brand or spokesperson as the solution to the reporter’s or segment producer’s need.
5. News coverage provides content for social media. A placement about your organization can provide additional content for your company’s social media channels. Identify the best coverage featuring your business, and share those stories from your organization’s own media channels. Most journalists appreciate the extra effort—and the added exposure for themselves—and will remember it the next time you pitch a story.
The volume of content created by brands and news outlets continues to grow. Content-driven brands of the future will need pitching pros to promote their stories for maximum exposure.
Media relations is alive and well.
Lisa Arledge Powell is president of MediaSource , a public relations firm that specializes in brand journalism . MediaSource has been named Best Health Care Agency in 2013, 2014 and 2015 in Ragan’s Health Care PR & Marketing Awards . Connect on Twitter: @LisaArledge .
This article was created in partnership with MediaSource.
Wed, 26 Aug 2015 13:55:06 GMT
Ashley Madison parent company offers reward for info on hackers
The Toronto police’s acting superintendent reached out to the hacker community in a press conference, stating that the perpetrators of the hack ‘crossed the line.’
If Ashley Madison’s product weren’t infidelity, we’d probably be talking about a business suffering one of the worst hacking-related PR nightmares of our time. As it stands, few people seem to feel too badly that the information of its affair-seeking clientele was leaked online.
Still, Ashley Madison’s leaders have to try and mount a comeback, and they’re doing so by way of a bounty.
Avid Life Media, which owns the site, held a press conference at the Toronto Police Headquarters to say that it is offering half a million Canadian dollars (about $380,000 in U.S. dollars) for information in the case.
“Today, I can confirm that Avid Life Media is offering a $500,000 reward to anyone providing information that leads to the identification, arrest, and prosecution of the person or persons responsible for the leak of the Ashely Madison database,” Bryce Evans, acting staff superintendent for the Toronto police, said.
A group called The Impact Team has reportedly claimed responsibility for the hack. Evans directed many of his comments during the 45-minute press conference directly to its perpetrator(s).
“To the hacking community, who engage in discussions on the dark web, and who no doubt have information that could assist in this investigation, we are also appealing to you to do the right thing, to acknowledge that this is a unique situation that has caused enormous social and economic fallout,” said Evans. “You know the Impact Team has crossed the line. Do the right thing, and reach out to us.”
It makes sense that local law enforcement would be taking this seriously as a crime that warrants considerable resources. If it can happen to a morally questionable organization like Ashley Madison, it can happen to, say, a major corporation (and has).
The task certainly presents a formidable challenge. Hackers are rarely caught, and aren’t necessarily motivated by money but rather by the prestige of what they’re able to access. A financial reward may not be the answer, but the company has to do something. In the midst of all this, the company is facing multiple lawsuits and new reports show that company execs may have tried to perpetrate hacks of their own on competitors.
Wed, 26 Aug 2015 13:54:17 GMT
Campaign puts a human face on rare hormonal disorder
The popular radio host Froggy served as a spokesman for Novartis, opening up about his life with acromegaly.
People living with acromegaly often struggle for years to obtain an accurate diagnosis.
A rare hormonal disorder caused by a noncancerous tumor on the pituitary gland, the disease develops over time and can lead to enlarged body parts, significant health issues, and an increased risk of death.
Pharmaceutical company Novartis sought to bridge the knowledge gaps about adequate biochemical control and promote routine hormone-level monitoring, retaining Ruder Finn to create a targeted communications program that would reach stakeholders, put a human face on the disease, and demonstrate the company’s commitment to the acromegaly community.
Ruder Finn’s “Straight Talk Acromegaly” campaign focused on patient-to-patient engagement and found a compelling spokesperson in radio personality Froggy, a host on the “Elvis Duran and the Morning Show,” who has been living with acromegaly for 14 years. With more than 5 million listeners in 75 markets across the country and a social media following of nearly a million, Froggy was well-positioned to raise awareness and make an impact.
The campaign used two digital educational videos, one showcasing Froggy’s personal journey and the other depicting key facts about acromegaly. The videos were posted on the Novartis YouTube channel, Novartis’ disease awareness website, and acromegalyinfo.com, and were shared with patient advocacy groups.
The acromegaly community was further engaged through an hour-long Q&A-style Twitter chat hosted on both Novartis’ and Froggy’s Twitter handles to answer questions from those impacted by the disease. The “Elvis Duran and the Morning Show” aired a seven-minute segment on Froggy’s journey and posted an article on its website. The campaign went viral within days of launch, generating significant buzz in the acromegaly community and the general public, and has reached more than 25.4 million people to date.
For this remarkable campaign, Ruder Finn wins Ragan’s 2015 PR Daily Award for Best Cause-Related Marketing. Special congratulations to contributing staff members Nicole Riley and the Ruder Finn Pituitary Team.
Read about all the winning entries in the 2015 PR Daily Awards here.
For more information on all of the award programs, visit this page.
Wed, 26 Aug 2015 13:53:37 GMT
11 corporate terms and what they mean to communicators
Jargon can mean different things to different people, depending on their roles. Here’s what communicators need to know about a few common terms.
I once worked for a company where the HR department insisted that we use the term “full-time equivalents” instead of “employees” or “staff.” They’d say, “Our full-time equivalents are our most valuable asset.”
To HR staff, the term “full-time equivalents” has a specific meaning, so that’s why they use it. To corporate communicators, “full-time equivalents” is just another dehumanizing HR term that we advise HR staff not to use. (Same with “human assets” or “human capital.”)
Below is list of other such corporate terms and what they mean to communicators. How many of these do you recognize?
Bifurcate: The term HR teams use when they are going to split a large department into two smaller departments, or split your job into two jobs.
Cascade: Communication from members higher in the organization (managers, vice presidents) to members lower in the organizational hierarchy. Many communicators cringe when they learn a message will be “cascaded” instead of sent directly. A cascaded message typically stalls at the management level and rarely makes it to the intended recipients.
Change agent: A person who claims to be a catalyst for improvement or for the adoption of something new. Corporate communicators are often seen as “change agents” and may reluctantly take on that role.
Core competencies: A specific set of skills that deliver additional value to your client or your employer. To put it succinctly, what you’re good at. This term can also be used to prevent scope creep on a project: “Taking photos of executives is not really one of our core competencies.”
Escalate: Telling someone who is higher up than you that something bad has happened or is about to happen.
Fail fast: A system designed to quickly report a failure or possible failure and to stop normal operation rather than attempt to continue a possibly flawed process. In communications, we often know that a project will fail fast, so we avoid putting too much work into it.
Gatekeeper: An individual who controls the flow of information to a group of people. This is the person you need to finesse or go around to get your message out.
Help desk: Where all requests for help from the IT department are sent. Whether the request is urgent (the website is down) or if the request is easy (I need the internal IP address), we are invariably and reflexively told “send that to the help desk.” Two days later, the request is routed to the IT person you asked in the first place.
Silo: A wall or boundary put up by an organization to keep a group focused on its goals, and keep outsiders from interfering. This word also describes why people who work in the same department, on the same floor, or in the same company don’t communicate with each other. They work in silos.
Stakeholders: The people with whom you must collaborate, or your project will not succeed. Stakeholders are typically ignored in any project led by the IT department.
Subject matter expert: Someone you’re asking to write content for you.
Corporate communicators, do you have any other terms to add to this list?
A regular contributor to PR Daily, Laura Hale Brockway is medical writer and editor from Austin, Texas. Read more of her work at impertinentremarks.com.
Wed, 26 Aug 2015 13:52:25 GMT
What pros should know about how PR is changing
Technology is having a massive effect on how PR practitioners do their jobs. Here are three of the biggest changes happening right now, according to Cision’s CEO.
The convergence of PR, social, content and search creates new opportunities—and some new challenges—for PR practitioners.
What are the broad implications and how should the industry respond to deliver even more value to brands and clients? To seize the opportunities, we first need to understand the driving forces. Let’s consider three key trends.
The shift from PR to media intelligence
Marketing, branding, advertising and PR all claim the right to oversee media intelligence. No surprise, considering total market spending increased more than 7 percent from 2013 to 2014, making it a $2.62 billion industry.
Consider a basic example. More often than not, traditional news stories carry over to social media. Similarly, traditional outlets almost always pick up trending news on social media. Even beyond media relations, PR professionals have a responsibility to fully understand all media implications and discern the insights that can be gleaned from the data.
With such direct implications on PR, you can easily make the case that leading media intelligence operations should fall under the purview of PR. That said, media intelligence can’t become siloed. The insights have implications across the full enterprise, so the leaders of media intel must create cross-functional roles and processes to get the right insights to the right people within the organization, empowering everyone to make data-driven decisions.
The PR pro’s expanding toolbox
Digital and social media have blurred the lines between marketing and PR functions, creating a need for more integrated communication roles. As a result, the PR umbrella has come to encompass paid, earned and owned media, including social media and content marketing.
Now, content marketing campaigns can amplify key messages. When you get a story placed, make sure it reaches and resonates with the right audience through a targeted social advertising or content syndication campaign. (That’s right. PR pros require awareness and management of advertising buys. Welcome to the new PR.)
This expanded toolbox opens the door for PR pros to drive their messages, reach larger audiences, and deliver stronger results. Fail to consider these new opportunities, and you’ll be doing a major disservice to your company or clients.
The tech factor
The underlying force spurring these changes in our industry and related markets is the proliferation of technology. Just look at all the startups popping up to address various pieces of the market. Yet, for every success story, many other companies don’t make it. Why? These startups lack the depth and breadth to meet the needs of today’s communicators who require a comprehensive solution, not a bunch of one-off tools that don’t talk to each other.
Clearly, new tools present new opportunities. But, that doesn’t mean we suddenly have access to more hours in the day to get everything done. Technology is the differentiator between communication departments that do more and those that just try to get by.
By embracing the right technology solutions, you can improve data collection and analysis. Then, you can increase efficiency, make better PR recommendations, and have a bigger impact on the bottom line.
Peter Granat is the CEO of Cision, overseeing the executive management team across operations globally. For more than 20 years, Granat has been instrumental in the development of innovative products and services to enable effective communication between the PR, marketing and media communities.
Wed, 26 Aug 2015 13:51:03 GMT
PR Daily returns to Microsoft HQ
Our Employee Comms, PR and Social Media summit is back – and you can save $200 on your registration before Aug. 28.
What do NASA, Teach for America, Microsoft, Whole Foods, Nordstrom, Children’s Mercy Hospital Kansas City, Salesforce.com and Mayo Clinic have in common?
They’re all speaking at our 7th Annual Employee Communications, PR and Social Media Summit Oct. 27-29, hosted by Microsoft at its world headquarters just outside of Seattle, WA.
3 in-depth tracks:
- Employee Communications
- PR and Marketing
- Social Media
2 stellar keynotes:
- John Yembrick, social media manager at NASA
- Justina Chen story strategist at Justina Chen Communications
1 conference filled with strategies every communicator can use:
- Content Marketing
Get the most out of the content YOU and your team create
Explore how storytelling truly connects companies with their audiences
- Employee Engagement
Break through the noise with targeted messages your employees will hear
- Visual Content
Reach more audience members with easy-to-understand visuals
Save $200 on your registration if you sign up before Aug. 28.
Wed, 26 Aug 2015 13:50:33 GMT
ESPN analyst: ‘I regret my words’ urging NFL rookies to find a ‘fall guy’
Video of former wide receiver Cris Carter advising young players to set up a scapegoat for their own bad behavior came to light over the weekend. Carter apologized on the air for his remarks.
ESPN analyst Cris Carter apologized on the air for having told NFL rookies to find a “fall guy” for criminal activity or other untoward behavior.
Video of those remarks, which the former NFL wide receiver made at a rookie symposium in June 2014, spread over the weekend, prompting his apology on ESPN’s “Monday Night Countdown.”
Here’s part of Carter’s on-air statement:
I can’t make an excuse for what my mindset was. My heart was in the right place. I didn’t use words that I was very proud of. It’s not the kind of advice I would offer young people. I would never tell young people to break the law to avoid prosecution. It was bad advice. I really regret my words.
Video of Carter giving that advice had been available on NFL.com since the 2014 rookie symposium. The NFL took it down Sunday, but Deadspin posted a copy. In it, Carter says:
Just in case y’all are going to decide not to do the right thing, if y’all have got a crew, you’ve got to have a fall guy in your crew … Y’all are not all going to do the right stuff. I’ve got to teach you how to get around all this stuff, too. If y’all are going to have a crew, one of them fools got to know he going to jail.
Carter’s statements gained wider notoriety after an ESPN: The Magazine interview with former San Francisco 49er Chris Borland, who retired because of concussions. In that interview, Borland mentions that a veteran told rookies to get a fall guy, but doesn’t name him. That led reporters to start digging and find Carter’s remarks.
Both ESPN and the NFL condemned Carter’s comments from the symposium. Here’s ESPN’s statement:
We completely disagree with Cris’s remarks, and we have made that extremely clear to him. Those views were entirely his own and do not reflect our company’s point of view in any way.
And here’s the NFL’s:
The comment was not representative of the message of the symposium or any other league program. The league’s player engagement staff immediately expressed concern about the comment to Cris. The comment was not repeated in the 2014 AFC session or this year’s symposium.
Wed, 26 Aug 2015 13:49:46 GMT
3 painful realities for new PR professionals
PR isn’t all glitz and glamour, and you may soon find out some of the things you think you know are harder than they seemed.
Soon, a whole bunch of college freshmen will declare that they are officially “PR majors.” Heck, it beats physics or actuarial science, whatever that is.
For most of us PR professionals, this is a point of pride. Millennials want to work with us.
That’s awesome. This means our industry is growing, right? What’s not to love about that?
Though joyous for us, new PR professionals hoping to get a real taste of the ins-and-outs of the business might seem slightly less enthused about the reality of our world once they finally get the chance to experience it through an internship or entry-level gig.
Ours is an environment filled with stress, endless deadlines, and enough typing to cause long-lasting carpal tunnel syndrome in only a matter of weeks.
If so, read on. By so doing, the proverbial sharpening of your media-shredding teeth won’t be nearly as agonizing.
1. Pitching isn’t for the weak.
Unknown to many new PR professionals, the field isn’t about rubbing shoulders with the rich and famous at elegant cocktail parties. Mercy, it’s rarely even about the glamor of standing in front of a number of microphones at a news conference. More often than not, it’s about the art of the media pitch.
If you’re thinking about getting into PR so as to avoid having to sell something, you’re in for a rude awakening.
Yes, PR deals with the building, enhancement, and maintenance of an individual or group’s image. However, such a feat is primarily accomplished through the creation and promotion of media.
This is where pitching comes into play.
Primarily accomplished through email, pitching requires recipient research, strategic communication, sound interpersonal skills, and persistence. Simply put, if you try and cut corners, things are going to blow up in your face.
2. Believe it or not, you don’t get social media.
Sure, your grandmother needed your help posting a status on Facebook last week, but by no means does that mean you’re ready to build meaningful relationships with industry-specific influencers, target definitive audiences, network, promote content, or build a brand through the Internet’s wide-variety of social channels.
Shockingly, there’s more to it than the occasional scheduled tweet through Hootsuite.
Though your manager will understand that social media mastery requires a bit of a learning curve, it’s extremely unlikely that your assigned clients will. Seeing as how, more than likely, they’re already skeptical about the role of social media in product- or service-pushing endeavors, you’re going to need to prove valuable return-on-investment during weekly or monthly calls as soon as you’re brought on board.
3. Agency life isn’t necessarily the good life.
The first step to recovery is often a formal admission of guilt. Here goes nothing: PR has a big turnover problem.
There are a number of factors that play a role in this sort of dilemma, but perhaps the greatest culprit has to do with the dog-eat-dog, take-no-prisoners culture that’s often found within the walls of any given PR agency.
It doesn’t help that many senior directors and executives aren’t the kindest, most patient of people. For example, when things go well and meaningful coverage is earned, credit may or may not make it your way. When things look grim and nothing’s happened, you’ll be sure to get the credit you deserve.
On a positive note, however, you’re bound to learn more during your initial years at an agency than you ever did in four years of college.
New PR professionals will rule the world someday
Listen, nobody ever said joining the ranks of the new PR professionals would be an easy one. What matters most is that you take pride in your work and are happy, even when the growing pains appear to be more than you can bear.
During those first few years, make a conscious effort to absorb all that’s occurring around you. Embrace the challenges of being new to PR and learn from them.
In the end, when you’re running the show, you’ll be glad you did.
Wed, 26 Aug 2015 13:48:59 GMT
5 traits that give PR agencies a leg up
Here are a few advantages that public relations firms have over in-house reps and marketers.
Creating and executing communications efforts aren’t easy.
Organizations both big and small turn to PR pros—sometimes in-house, sometimes from agencies—to boost brand awareness, strengthen their reputations and increase sales.
Not all communications offerings, nor the people that offer them, are created equal, though. Here are five weapons that give PR firms the lead in providing valuable services to clients in a variety of industries:
1. A wide set of skills
It takes an expansive skill set to effectively tell a brand’s story, partner with influential brand advocates and implement strategies that will increase consumers’ excitement and desire to buy.
PR agencies can also specialize in certain industries, such as financial or health care organizations, and their employees can be experts in certain strategies, such as social media marketing, keyword optimization, media relations and crisis communications.
PR is all about relationships, and a good PR agency has already spent time cultivating them with reporters and other influential people that can give organizations a boost.
To help their clients, they’ll also create and nurture relationships via reporter and blogger lists, events and other networking opportunities. Firms often have access to more PR pros with these connections, along with the resources to attend more conferences and events.
3. Measurement tools and reports
Ultimately, clients want to know how much you’ve accomplished for them.
Measuring PR results beyond vanity metrics—such as followers and impressions—can be tricky, but PR agencies have access to an array of tools and resources that can help pinpoint how an article, Facebook post, sponsored tweet or interview boosted an organization’s bottom line.
These tools can be pricey, but by partnering with a PR agency, startups and other small and mid-size businesses can access those analytics.
PR agencies can also assign people working on client accounts the job of gathering and reporting the information, which often includes explaining how results were achieved and what they mean for the brand.
4. Knowledge of trends and industry experience
To offer clients the best strategies for successful campaigns, PR agencies must be on top of current communication, social media and marketing trends.
This involves learning features that social media platforms introduce, along with tools and resources that can enhance communication efforts. Many PR agencies will send their employees to conferences or ask them to attend webinars or other forms of training in order to keep them up to date.
PR agencies also stay on top of developments in their clients’ industries, constantly scanning the news and watching for changes to audience sentiment about an organization or trending topic.
Doing so can open up an opportunity to get clients in front of reporters, broadcasters and more. It can also alert PR pros working on client accounts about impending crises, either inside a specific organization or within a client’s industry.
Armed with information, PR agencies can help clients get ahead of the situation, often putting out fires before they get out of control, if not avoiding them altogether.
5. Objective feedback.
PR pros do more than just create fancy campaigns, send pitches and report on their efforts.
Often they counsel clients before interviews, during crises or throughout communication efforts to ensure that executive and employee actions match the brand image they’re sculpting.
Employing a PR agency provides access to this counsel, along with coaching and training in case an employee or executive is going to be in the spotlight.
Though in-house PR pros can offer similar services, PR agencies can be more objective, as they’re distanced from the situation and can see the bigger picture. A firm’s reputation and experience may also help an organization’s executives take advice more easily.
Learn about PR agency secrets that you can harness on Tuesday, Aug. 25, at 2 p.m. Central time. Our Twitter #RaganChat guest will be Sandra Fathi, president of Affect.
Wed, 26 Aug 2015 13:47:28 GMT
The company’s CEO apologized on Twitter and through a blog post, though some say its terms aren’t different from other apps.
It didn’t take long for critics to completely bash Spotify’s new terms of service agreement.
The new agreement, issued last week, included the statement, “With your permission, we may collect information stored on your mobile device, such as contacts, photos, or media files.”
The company said it also wanted to track not just your location, but “the speed of your movements, such as whether you are running, walking, or in transit.”
Within 24 hours, Spotify CEO Daniel Ek responded to the outcry. He did so on Twitter:
SORRY. Privacy super impt. We should have done better explaining new terms. Just posted; hope it clears things up. http://t.co/ASh34F0Zed
— Daniel Ek (@eldsjal) August 21, 2015
He also issued a blog post titled, “Sorry.” It reads, in part:
Some weren’t so certain that it was the big deal people on the Internet made it out to be.
One Forrester analyst told Ulanoff, “There wasn’t anything substantively different from many other policies and [terms of services], but I think both journalists and consumers are becoming much more aware of what they’re signing away when they agree to these things.”
But Ulanoff is correct when he says that Spotify’s experience “should stand as a lesson for every other company out there.”
It’s a permission-based tech economy when it comes to marketing and engaging in mobile. If you’re ready to ask for permission, you had better be ready to respond to potential backlash.
Wed, 26 Aug 2015 13:46:23 GMT
How to use HootSuite for PR and online marketing
Its dashboard can streamline the way you use Twitter—from scheduling tweets to monitoring brand mentions, even helping you identify journalists who’d genuinely love to hear from you.
A common challenge my clients face in social media marketing is a lack of time and focus.
Hootsuite can help. You can get more out of Twitter through streams and custom searches, all available in Hootsuite’s free version.
By setting up streams within your Hootsuite dashboard, you can filter the mass of information on Twitter and get what you need quickly.
Several streams should be standard: the home stream (pulls the Twitter home feed), mentions stream (every time someone mentions your Twitter handle), messages inbox stream (to show DMs) and the retweets stream (shows your tweets retweeted).
Custom streams enable you to monitor what people are saying about your brand when they don’t use your Twitter handle, to spot potential customers and engage in relevant conversations, and to use Twitter as a PR tool.
Employ the custom brand search stream.
People might talk about my agency, Impression, without writing @impressiontalk. I can still keep track of that chatter.
To set up a custom stream to monitor mentions of your brand, select “add stream” and choose “search” in the tabs at the top:
Select the profile you want to set up the stream for, and enter your search query into the box.
Your query should include search modifiers—similar to those in advanced Google searches—to specify when the results must include multiple phrases or could include different phrases.
For example, I’ve set up a custom brand search stream to show instances of people mentioning Impression, and I’ve asked the stream to show variations on our brand name. Here is what’s in the search query box:
“Impression” OR “Impression Digital” OR “Impression Digital Limited” OR “Impression Digital Ltd” OR “Impression Agency” OR “Aaron Dicks”
I’ve included “Impression Agency,” which was our name when the agency launched, as well as the name of our marketing director, Aaron. This stream lets me see what people are saying about us and about Aaron, all in one place. Now I can respond, retweet and follow those users straight from my Hootsuite dashboard.
Use the custom product or service search stream.
This stream searches for mentions of your products or services, helping you identify potential customers, people who are sharing opinions about your product or service, or those seeking advice about it. You can answer their questions or cultivate their business—or both.
I work for a digital marketing agency, so I’ve set up a custom search that looks like this:
“Digital marketing” OR “SEO” OR “PPC” OR “online marketing” OR “ecommerce” OR “content marketing” OR “digital PR”
Often, these searches yield a lot of results. To refine it you might add a location—particularly useful if you provide services only within a certain area. For example:
“Plumber” OR “plumbing service” OR “plumbers” AND “Nottingham” OR “Notts”
One coffee shop’s team set up a search for “coffee” and their local area. In one successful incident, they identified a woman who had tweeted about her nightmare day and the need for a good coffee. They offered her a reserved seat and a free coffee to help her relax. Their generosity generated far more in PR value than the coffee cost them, while exemplifying great social listening.
That’s what these streams are all about—being tuned in to what your target audience and customers are saying, so you can appeal to them in appropriate and valuable ways. It’s all about generating new business and revenue.
Optimize Hootsuite for public relations.
You can also use Hootsuite as a PR tool, thanks to the array of hashtags used by PR professionals and the availability of their Twitter handles.
Find new PR opportunities with a hashtag search. Journalists use hashtags to identify commenters and contributors; search industry-specific hashtags to find them.
There are also more general hashtags used by journalists across all industries. Two common hashtags are:
Using the technique described above, set up a custom stream to search for #journorequest OR #prrequest.
This will deliver journalist requests to your dashboard. You can always refine the stream. For example, a client rents out holiday cottages in the New Forest, so I set up this hashtag search:
#journorequest OR #prrequest AND “new forest” OR “holiday cottage” OR “holiday cottages” OR “travel”
This delivers opportunities to contribute to relevant journalist requests.
Follow local and industry-specific journalists.
You can search for journalists’ Twitter handles. Many are posted on their newspapers’ websites; some are available in Twitter lists.
By searching for their handles, you can see what they’re tweeting about and gauge the stories that might interest them, as well as seeing their requests for contributors or stories. You can tweet them directly if you have a story topic you think they’d cover.
Use it for scheduling.
Hootsuite enables you to schedule a tweet for a specific day and time or to use its “auto schedule” feature, which determines when your audience is active and thus when the best times to tweet are. The scheduling tool, within the tweet area, looks like this:
Of course, scheduling should be done with caution. An ill-timed tweet can sully your brand or your client’s reputation.
The key to Twitter success lies in conversation. The danger with scheduling is that you become a broadcaster rather than a conversationalist. Check Twitter a couple of times a day to respond when people contact you or mention something relevant. Your new streams will make this much easier.
Wed, 26 Aug 2015 13:45:53 GMT
Was Dr. Dre’s apology effective?
The rapper’s mea culpa to ‘the women I’ve hurt’ also spurred a response from Apple, which owns his Beats by Dre headphones brand.
Given the opportunity to produce a movie based on their life as a youth, most people would leave out some not-so-savory details. After all, we all make mistakes. In Dr. Dre’s case, the mistake was violence against women, and the movie is the summer hit “Straight Outta Compton.”
The movie has seen its share of box office success, but also criticism for leaving out instances of domestic abuse.
One of Dre’s alleged victims, Dee Barnes, wrote about her experience for Gawker. She says she’s not surprised that the incident where Dre beat her in 1991 (a charge to which he pled no contest) was left out of the film. However, she writes:
But what should have been addressed is that it occurred. When I was sitting there in the theater, and the movie’s timeline skipped by my attack without a glance, I was like, “Uhhh, what happened?” Like many of the women that knew and worked with N.W.A., I found myself a casualty of Straight Outta Compton’s revisionist history.
In response to the criticism, Dr. Dre issued the following statement to The New York Times:
Twenty-five years ago I was a young man drinking too much and in over my head with no real structure in my life. However, none of this is an excuse for what I did. I’ve been married for 19 years and every day I’m working to be a better man for my family, seeking guidance along the way. I’m doing everything I can so I never resemble that man again.
I apologize to the women I’ve hurt. I deeply regret what I did and know that it has forever impacted all of our lives.
Last year, Apple purchased Dr. Dre’s Beats Music and brought on the mogul as a top consultant. The tech giant issued its own statement:
Dre has apologized for the mistakes he’s made in the past and he’s said that he’s not the same person that he was 25 years ago. We believe his sincerity and after working with him for a year and a half, we have every reason to believe that he has changed.
Some say Dre’s apology alone doesn’t go far enough. What do you think?
Tue, 25 Aug 2015 13:53:16 GMT
3 ways to uncover great stories within your organization
Thinking like a journalist and a historian while running your communications department like a newsroom can help you mine gems.
Facebook. Instagram. Your company blog. Brand journalism sites. Twitter. The list of communications channels seems never ending, and for those of us tasked with creating compelling content, it can be a challenge to identify stories to fill the various outlets.
The good news is the burden doesn’t have to fall solely on the communications department. With a little guidance, you can turn employees from various departments into content creators for your organization.
Below are three tips to help your team members identify the untold stories within your company:
1. Think like a reporter. Quick, think about a news story that stood out to you. Now break down that story to figure out what made it memorable. Maybe you’re thinking of a story that brought you to tears. Maybe a local groundbreaking event stands out. By understanding some basic news principles and encouraging fellow team members to do the same, potential stories will become much more recognizable.
A few principles to keep in mind:
- Novelty. People love to hear about the offbeat. It’s not enough that your company is hosting a food drive. If you can tell the story about how a team of employees constructed a maze out of cereal boxes—and show it—then you have yourself a story. Be on the lookout for the quirkiness residing at your company. That’s often what people want to hear about the most.
- Relevance. Can your readers or followers use the information you’re sharing? For example, if your company is based in Dallas with a largely local following, it makes sense to highlight stories that have an impact on the local community. For example, sharing a funny story about one employee’s obsession with the Dallas Cowboys as football season kicks off is relevant. Sharing a story on an employee’s obsession with the New York Giants is not. Again, know your audience.
- Human interest. Sometimes the most compelling stories are found in the employees themselves. Does your organization have that one employee who is always going above and beyond to help out fellow colleagues? Highlight that person. What about employees who may be reaching important milestones in their lives, either personally or professionally? By revealing the characters at your organization, you’re giving people a peek into your company’s inner workings and creating a connection that followers crave.
2. Explore your company’s past. Got a picture from a company event decades ago? Don’t write it off as old news. Instead, use old photos to participate in social media posting trends such as “Throwback Thursday.”
What about the anniversary of your company’s founding? Take the opportunity to tell the story of how your company began, making sure to weave in interesting details that will stick with readers. Anecdotes that rouse emotions within readers will have a greater impact.
Another idea: As you come across lesser-known facts about your company, why not share them with your followers? Ask your followers to guess the year that an important milestone occurred, with the winner receiving a small prize. It’s a simple way to engage with your readers while also sharing your company’s history.
3. Assign team members a “beat.” In a typical newsroom, reporters are assigned to different beats, such as health care, crime or business. By applying this idea to your own organization, you’ll guide team members as to what subjects they should be on the lookout for. This is also a great opportunity for “beat writers” to get to know employees in the areas they cover. More often than not, they will be calling with a story idea or two.
For example, someone could be assigned to culture, responsible for uncovering examples of how employees have demonstrated the company’s shared values and practices. Someone else could be responsible for industry news, keeping an eye out for what is happening in the organization’s field and how it affects their consumers. Another person may be in charge of history, alerting other team members if an anniversary of an important day from the company’s past is approaching.
Once the beats are established, schedule regular meetings so that team members have a chance to update everyone on what is going on in their particular beat and brainstorm how to best package the information for your followers.
Posting regularly to your various communications channels is essential, but keep in mind that it’s also about the quality of your posts. You’ll be much more likely to gain a loyal following if your audience knows they can get engaging information from you once a week rather than needless news every day.
Now a communications manager for Dallas-based Oncor, Connie Piloto previously spent 13 years as an award-winning journalist in North Texas and her native South Florida. She worked at The Miami Herald, The Palm Beach Post and The Dallas Morning News before joining the PR world.
Tue, 25 Aug 2015 13:52:04 GMT