Best Practices for Sharing Content on #Instagram [Video]

Unsure of what to do with your business' Instagram page? Take a look at Hootsuite University's video about the best practices for sharing content on Instagram. https://www.youtube.com/watch?v=gNuN2YDd0Z0&list=PLBREOfuPvmtW5CVIGN9OVc0REVo0YNuHT   #Hootsuite #FF #TGIF

4 Mistakes You’re Probably Making With YouTube Advertising

If you're on YouTube or are interested in being on YouTube, then stop and read this first! Eric Siu, an Entrepreneur.com contributor, believes there are four mistakes people are making with YouTube advertising. We have to admit, these mistakes are pretty common and should be addressed. We recommend speaking with your marketing or public relations … Continue reading 4 Mistakes You’re Probably Making With YouTube Advertising

Increase Your Instagram Presence With These 12 Tools

Have you ever hit a wall with your Instagram posts? Follower increase slowing down? Your followers not liking as much as they used to? Maybe they're bored. If this is you, Hootsuite has come to your IG rescue with these 12 tools to help increase your Instagram presence. From photo editing apps to metrics, this … Continue reading Increase Your Instagram Presence With These 12 Tools

5 Reasons You Shouldn’t Be Using an Excel Spreadsheet as an Editorial Calendar

Murray Newlands is not a hater of Excel. In fact, he finds it useful for financial tracking. But for social media management, Newlands said Excel is a no-go and that social media managers should use a dedicated editorial calendar to track and manage content. His article 5 Reasons You Shouldn’t Be Using an Excel Spreadsheet as … Continue reading 5 Reasons You Shouldn’t Be Using an Excel Spreadsheet as an Editorial Calendar

The Future of Google+, What New Research Reveals

Marketing takes a lot of time, energy, and money; and marketers are careful to choose the social media platforms with optimal reach for their campaigns.  While some believe ubiquity effectively gets their brands noticed, others are questioning having a presence on struggling platforms such as Google+.  While the platform is popular internationally, Google+ is lacking the … Continue reading The Future of Google+, What New Research Reveals

Twitter’s Increased DM Character Limit and What it Means For You

Have you been on Twitter and tried to privately contact a brand via DM only to find it difficult to keep your inquiry under 140 characters? It's not impossible, but it's definitely challenging. Because of this character limit, many conversations have to be moved to a different channel, usually email). Twitter noticed this issue and … Continue reading Twitter’s Increased DM Character Limit and What it Means For You

13 Instagram Marketing Tips From the Experts

Businesses often struggle with Instagram and how to leverage it as a conductor for their marketing campaigns.  Field experts compiled a list of 13 tips to help make Instagram a strategic tool for any business, campaign, or product.  The key is they use Instagram as a funnel system to move IG users to your most … Continue reading 13 Instagram Marketing Tips From the Experts

10 Big Brand Facebook Tactics Any Business Can Use

Do you have big-brand Facebook page envy? Do you, as a small business owner, want your page to be popular and engaging? It’s easier than you think to emulate what Facebook’s major players do. In this article, the author shows you how some of the top brands keep their fans coming back, and how you … Continue reading 10 Big Brand Facebook Tactics Any Business Can Use