5 Reasons Why Tech is the Midas Touch of #ContentMarketing

Technology has literally changed everything it touches. Just 10 years ago, the idea that companies would emphasize the need for digital publications would have been scoffed. Today, #contentmarketing is essential for engaging the public, especially the customer base.  Technology makes the world a much smaller place, enabling multinational organizations to have conferences with employees around … Continue reading 5 Reasons Why Tech is the Midas Touch of #ContentMarketing

How to Optimize Your #Social Profiles for Search

Getting lost in the "sauce", that is the search engine? You do not have to be confused any longer about where to put those pesky keywords. No, please don't cram a bunch of keywords together in your profile. We're going to show you how to use keywords to optimize your social profiles for search engines. … Continue reading How to Optimize Your #Social Profiles for Search

To Keep Your Customers, Keep It Simple

How do you get your customers to come back to you when there are competitors offering the same services or products as you. Researchers Patrick Spenner and Karen Freeman studied how consumers make decisions in an age where customer loyalty has been lost to technology's ability to bombard users with ads and pushy communications from … Continue reading To Keep Your Customers, Keep It Simple

Five Ways to Get Your Message Through to an Overloaded Audience

It's noisy out there on the Internet. So many discussions are taking place on social media platforms that it can be difficult for a business to find its way to relevance. Don't be discouraged! We've found the answers you need to help engage with your followers and to cut through all the noise. Building customer … Continue reading Five Ways to Get Your Message Through to an Overloaded Audience

Increase Your Instagram Presence With These 12 Tools

Have you ever hit a wall with your Instagram posts? Follower increase slowing down? Your followers not liking as much as they used to? Maybe they're bored. If this is you, Hootsuite has come to your IG rescue with these 12 tools to help increase your Instagram presence. From photo editing apps to metrics, this … Continue reading Increase Your Instagram Presence With These 12 Tools

6 Ways to Improve Your Online Brand Mentions

Online Brand Mentions (OBMs) are essential for getting noticed in searches and in the online community.  Coming from implied links versus hard links, OBMs build visibility, trustworthiness, and reputation.  To do this, you're going to have to roll up your sleeves and put in some real work.  There is no magic fairy button here that … Continue reading 6 Ways to Improve Your Online Brand Mentions

13 Instagram Marketing Tips From the Experts

Businesses often struggle with Instagram and how to leverage it as a conductor for their marketing campaigns.  Field experts compiled a list of 13 tips to help make Instagram a strategic tool for any business, campaign, or product.  The key is they use Instagram as a funnel system to move IG users to your most … Continue reading 13 Instagram Marketing Tips From the Experts

5 Effective Ways To Market To Millennials

The ability to effectively market to millennials has been a challenge for brands to do. Doing so, however, almost guarantees a successful campaign and brand loyalty. Mashable has 5 tips on how to market to millennials: 1. Go Mobile - People between the ages of 15 - 35 use their smartphones to connect with friends and family, … Continue reading 5 Effective Ways To Market To Millennials

The 5 Magic Elements That Boost Email Marketing ROI

"For every $1 businesses spend on email marketing they generate about $40 in ROI, according to Mike May of MediaPost’s Email Insider. Although email seems unappealing compared with social media and emerging trends like native advertising, email consistently proves to be the most engaging medium for marketers." See Entrepreneur's full list on how to increase tour email marketing ROI here: The 5 Magic Elements … Continue reading The 5 Magic Elements That Boost Email Marketing ROI

Habits of the Male Shopper

If you are in sales, then check this out.  Men actually shop differently than women.  According to research conducted by the Hartman Group, men are becoming the primary shoppers in recent trends.  While most marketing is geared toward women, especially in the food industry, new data show that marketing techniques may need to change.  The … Continue reading Habits of the Male Shopper