Email Benchmarks 2Q15: Engagement Is Higher Than Ever

If you're running a business, you need to be using email marketing to grow your business and to give customers a personal experience with your business. According to a recent report, people are opening and engaging with emails more than ever. That means you need to be generating leads for potential customers and developing engaging … Continue reading Email Benchmarks 2Q15: Engagement Is Higher Than Ever

3 Effective Strategies for Growing Your Subscriber List Faster

Can't seem to get more people to sign up for your e-letters?  Many people want to know how to build or grow a subscriber list.  Building up a database of contacts takes time, but we can help you build it a little faster with a few tips.  Email marketing is a great way to give followers … Continue reading 3 Effective Strategies for Growing Your Subscriber List Faster

Top 5 Email Marketing Platforms (For 2015 & Beyond)

There is no doubt that email marketing is critical for most business. From communicating important updates to sharing exciting news, email marketing is a multifunctional business tool. But which platform should you use? In his article Top 5 Email Marketing Platforms (For 2015 & Beyond), Sanjay Kumar, runs down the best tools for your email marketing needs.

3 Elements That Will Make or Break an Email Marketing Campaign

Let’s be honest: Marketing has become kind of a beast. With so much data, so many new channels and so much competition out there, it can be tough for today’s marketers to determine which marketing strategies are worth trying out and which aren’t. Not only do you need a specific set of tools to help … Continue reading 3 Elements That Will Make or Break an Email Marketing Campaign

Plain Text vs. HTML Emails: Which Is Better? [New Data]

Email marketing is an essential marketing tool for many businesses.  Determining whether to opt for plain text or HTML emails is a growing concern for many marketing managers.  After all, read emails and link-clicking is the ultimate goal of email marketing.  Which is the best option for your business?  Which one guarantees the most opens … Continue reading Plain Text vs. HTML Emails: Which Is Better? [New Data]

The 5 Magic Elements That Boost Email Marketing ROI

"For every $1 businesses spend on email marketing they generate about $40 in ROI, according to Mike May of MediaPost’s Email Insider. Although email seems unappealing compared with social media and emerging trends like native advertising, email consistently proves to be the most engaging medium for marketers." See Entrepreneur's full list on how to increase tour email marketing ROI here: The 5 Magic Elements … Continue reading The 5 Magic Elements That Boost Email Marketing ROI