To Keep Your Customers, Keep It Simple

How do you get your customers to come back to you when there are competitors offering the same services or products as you. Researchers Patrick Spenner and Karen Freeman studied how consumers make decisions in an age where customer loyalty has been lost to technology's ability to bombard users with ads and pushy communications from … Continue reading To Keep Your Customers, Keep It Simple

Increase Your Instagram Presence With These 12 Tools

Have you ever hit a wall with your Instagram posts? Follower increase slowing down? Your followers not liking as much as they used to? Maybe they're bored. If this is you, Hootsuite has come to your IG rescue with these 12 tools to help increase your Instagram presence. From photo editing apps to metrics, this … Continue reading Increase Your Instagram Presence With These 12 Tools

Can Industry Image Impact Business?

The Journal of Brand Management published an empirical study highlighting an issue in marketing that is addressed seldomly: Potential employees' perception about the industry has a weighted affect on brand image.  Could the public's perception of the industry affect the perceptions of the business brand?  If so, what steps should marketers take to differentiate their … Continue reading Can Industry Image Impact Business?

13 Instagram Marketing Tips From the Experts

Businesses often struggle with Instagram and how to leverage it as a conductor for their marketing campaigns.  Field experts compiled a list of 13 tips to help make Instagram a strategic tool for any business, campaign, or product.  The key is they use Instagram as a funnel system to move IG users to your most … Continue reading 13 Instagram Marketing Tips From the Experts

5 Effective Ways To Market To Millennials

The ability to effectively market to millennials has been a challenge for brands to do. Doing so, however, almost guarantees a successful campaign and brand loyalty. Mashable has 5 tips on how to market to millennials: 1. Go Mobile - People between the ages of 15 - 35 use their smartphones to connect with friends and family, … Continue reading 5 Effective Ways To Market To Millennials

10 Big Brand Facebook Tactics Any Business Can Use

Do you have big-brand Facebook page envy? Do you, as a small business owner, want your page to be popular and engaging? It’s easier than you think to emulate what Facebook’s major players do. In this article, the author shows you how some of the top brands keep their fans coming back, and how you … Continue reading 10 Big Brand Facebook Tactics Any Business Can Use