#HerStoryOur Future: Veronica Crafton

HSOF - Veronica Crafton

My name is Veronica Crafton and I am perfectly flawed.

Every day I learn something new about myself. It’s something about those 30s! I started my business, Amazingly Uplifted, LLC when I was 29. Although I loved my position as a teacher, I knew I was called to do more and serve the special needs community in a greater capacity. God made it very clear to me that staying comfortable would not only hinder me but the people that He called for me to serve.

When I first started my business, I had no idea what the future would bring. My side hustle (providing private tutoring for children with autism) had become my sole source of income. Oh, and did I mention VCrafton-1that I purchased a house the same day I quit?! So yeah, this plan had to work. Through it all, I knew God was with me. If He asked me to start this business, He was going to make sure it was successful and He absolutely has. My advice to any woman that feels that “tug” in their hearts to start a business would be to GO FOR IT! Do your research, make a plan, save your money and flourish!

This journey has not been easy. For the first two years, I struggled with self-doubt and finding my identity as an entrepreneur. My profession is run by people who do not look like me. At times, I doubted if I was qualified, if I deserved the pay I requested and if I could really compete with these other businesses. I quickly realized that I was in my own lane and, regardless of what everyone else looked like and how many degrees they had, I was more than capable of succeeding! I was able to have confidence in myself because I had confidence in God. I know He does not fail and if I am His kid and made in his image, I can’t either.

After I gained confidence, I had to find my true identity as an entrepreneur. In the last two years, I have met some awesome entrepreneurs that have taught me about running a business. The problem was that everyone was trying to do the same thing or trying to follow in someone else’s footsteps. It became problematic for several reasons. First, no one was in my field. Though many basic business practices can be generalized, it is very important to understand your market. Since I am in a niche market, what worked for them did not necessarily work for me.

Additionally, I knew my path was different. Trying to hop on someone else’s path just was not working for me because that was not where I was supposed to be. It does not mean theVCrafton-2 method does not work, it just wasn’t what I was supposed to be doing. Once I stopped trying to fit in I was able to understand and embrace my unique path. We cannot learn from each other if we are all doing the same thing!

Entrepreneurship is neither easy nor is it glamorous. It is staying up until 4 a.m. It is networking when you do not feel like talking to people. It is waiting on checks to come in (one of the reasons you must save). It’s like a relationship. There are good, bad, great, horrible, and fantastic times. Sometimes you are up, sometimes down, and sometimes you’ll want to just give up (I consider applying to Target at least three times a year). Entrepreneurship will grow you up. It’ll  highlight your flaws and test your patience. All I can tell you is that IT IS WORTH IT!


Through it all, remember your why! Why did you start? If you quit, who will be affected? I’m a firm believer that we are all given gifts and talents to serve others. If you’re good at something it’s not for you. There’s someone that needs YOU, woman!

Never think you are worthless or not needed because, darling, you are!

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