6 Ways to Improve Your Online Brand Mentions

Online Brand Mentions (OBMs) are essential for getting noticed in searches and in the online community.  Coming from implied links versus hard links, OBMs build visibility, trustworthiness, and reputation.  To do this, you're going to have to roll up your sleeves and put in some real work.  There is no magic fairy button here that … Continue reading 6 Ways to Improve Your Online Brand Mentions

Rethink PowerPoint, Don’t Ditch It

Sometimes you have to rethink the way you do things. PowerPoint, once the go-to for presentations, seems to have become the black sheep for slideshows and presentations. Honestly, the issue is not the program, it's how the program is used. In his article on Forbes.com Carmine Gallo says, "When pressed to explain, people who say they “hate … Continue reading Rethink PowerPoint, Don’t Ditch It

5 Ways to Prepare for an Investor Pitch

Securing venture funding for a startup is a challenging process for a new entrepreneur. With only .05 percent of startups funded by VCs, every entrepreneur is likely to experience a healthy dose of rejection. Personal savings followed by friends and family remain the primary sources of seed money for most startups. Raising capital is even more daunting … Continue reading 5 Ways to Prepare for an Investor Pitch

Plain Text vs. HTML Emails: Which Is Better? [New Data]

Email marketing is an essential marketing tool for many businesses.  Determining whether to opt for plain text or HTML emails is a growing concern for many marketing managers.  After all, read emails and link-clicking is the ultimate goal of email marketing.  Which is the best option for your business?  Which one guarantees the most opens … Continue reading Plain Text vs. HTML Emails: Which Is Better? [New Data]

Can Industry Image Impact Business?

The Journal of Brand Management published an empirical study highlighting an issue in marketing that is addressed seldomly: Potential employees' perception about the industry has a weighted affect on brand image.  Could the public's perception of the industry affect the perceptions of the business brand?  If so, what steps should marketers take to differentiate their … Continue reading Can Industry Image Impact Business?

The Future of Google+, What New Research Reveals

Marketing takes a lot of time, energy, and money; and marketers are careful to choose the social media platforms with optimal reach for their campaigns.  While some believe ubiquity effectively gets their brands noticed, others are questioning having a presence on struggling platforms such as Google+.  While the platform is popular internationally, Google+ is lacking the … Continue reading The Future of Google+, What New Research Reveals

Twitter’s Increased DM Character Limit and What it Means For You

Have you been on Twitter and tried to privately contact a brand via DM only to find it difficult to keep your inquiry under 140 characters? It's not impossible, but it's definitely challenging. Because of this character limit, many conversations have to be moved to a different channel, usually email). Twitter noticed this issue and … Continue reading Twitter’s Increased DM Character Limit and What it Means For You

13 Instagram Marketing Tips From the Experts

Businesses often struggle with Instagram and how to leverage it as a conductor for their marketing campaigns.  Field experts compiled a list of 13 tips to help make Instagram a strategic tool for any business, campaign, or product.  The key is they use Instagram as a funnel system to move IG users to your most … Continue reading 13 Instagram Marketing Tips From the Experts

5 Effective Ways To Market To Millennials

The ability to effectively market to millennials has been a challenge for brands to do. Doing so, however, almost guarantees a successful campaign and brand loyalty. Mashable has 5 tips on how to market to millennials: 1. Go Mobile - People between the ages of 15 - 35 use their smartphones to connect with friends and family, … Continue reading 5 Effective Ways To Market To Millennials

The 5 Magic Elements That Boost Email Marketing ROI

"For every $1 businesses spend on email marketing they generate about $40 in ROI, according to Mike May of MediaPost’s Email Insider. Although email seems unappealing compared with social media and emerging trends like native advertising, email consistently proves to be the most engaging medium for marketers." See Entrepreneur's full list on how to increase tour email marketing ROI here: The 5 Magic Elements … Continue reading The 5 Magic Elements That Boost Email Marketing ROI